A reputed brand’s semi-formal gathering at IIT Bombay, Powai to celebrate womanhood and spread awareness generated enormous buzz and applause for the cause. With the collective effort of the brand, the students and faculty at the prestigious institution, a three-day event was organized on campus.
Objectives: The brand was invited on campus to communicate with its students and spark some meaningful discussion around relevant issues relating to women’s health and sanitation. For the brand, this was an invaluable chance to reconnect with its primarily young audience that also forms the core of its consumer group. Thus, while brand promotions were key, it was also equally integral to establish contact in a fun and relatable manner that would leave the stage open for engagement.
Solution: When the client approached Quenth with this agenda, they were immediately taken in by our Digital Slingshot software, which was deemed an excellent fit to complement the photobooth experience at the event. This choice was made keeping in mind the guests at the event, where the Slingshot activity would be a noteworthy tech upgrade on the feedback collection process to encourage participation.
Implementation: The Digital Slingshot in Mumbai functioned as an appropriate interlude between the opening and culmination of the event. This interactive display prompted the attendees to come forth and leave messages to be showcased on the screen along with their names and selfies. Consequently, the digital wall served as a multimedia showcase of the feedback and experience highlights of the people, working as a real-time compilation of the occasion and evoking curiosity for even the most casual onlookers and passersby.
Check out the quality of our Digital Slingshot in Mumbai (Watch it in HD):
Outcome: The lively slingshot activity sent a ripple of excitement through the campus, marking event success as follows:
- It allowed for live chronicling of the event with multimedia input from the audiences.
- By acting as an engaging event wall, it turned passive viewers into active participants, inviting contributions for the display.
- The activity also enabled lead capture for the brand’s follow-up and marketing purposes.
- The real-time branded display ensured heightened brand visibility throughout the day.
- The element of gamification injected fun into the occasion, livening the overall atmosphere.
Some frequently asked questions (FAQs) regarding Digital Slingshot:
- How does the digital slingshot work?
The setup consists of a display and physical slingshot-like consoles which are aimed at the screen to launch digital objects. Sensors duly detect the aimed input and place it accordingly for display. - What are the uses of digital slingshot?
The slingshot activity can be designed as an interactive event wall or feedback wall that collects guests’ input to act as a live archive of the occasion. It can also be tailored into a branded shooting game with a similar mechanism. - How can it be customised for any occasion?
You may customise the slingshot display entirely to reflect the theme and branding for the event. Furthermore, the type of multimedia to be displayed can also be chosen, alongside its appearance.