Nestle Maggi began 2026 with a bang, launching its ‘Nutrition ke Dhurandhar’ campaign to engage associates and audiences across four metropolitan locations in India.
Objectives: Nestle’s Maggi stands practically as a household name in India, familiar across regions with diverse food habits. This campaign sought to highlight how something that began as instant food has been able to form a connecting thread, linking stories, experiences, curiosities and passions throughout the country. Running through the four big cities of Kolkata, Mumbai, Delhi and Chennai from January 12 to 23, its primary agenda stood as follows:
- To create value entertainment for attendees from diverse backgrounds
- To revitalize brand image and renew awareness
- To create an interactive and shareable experience for all.
Solution: The AI Video Booth by Quenth leverages the ready-to-use AI Photobooth software and generative AI to create stunning portrait videos. Like an AI Prompt Booth, this video booth enacts transformations on ordinary guest pictures on the basis of a custom prompt. The event organizers were thrilled to promote the campaign with a video booth that embodies Maggi’s dynamism.
Implementation: The AI Video Booth was designed with the theme of ‘The Iconic Maggi Wedding’, meant to showcase how the product has acted as a cultural bridge, bridging together varied, unlikely elements, be it in experimenting with daring recipes or in sharing a bowl with an unexpected guest. For each city that the campaign travelled to, the booth allowed guests to witness magical transformations of themselves, clad in traditional wedding outfits belonging to the corresponding region.
Outcome: The AI Video Booth bolstered the campaign across cities in the following ways:
- It became a mighty engagement hub to cater to mixed audiences and bring them together to share in the fun.
- Across the four Indian cities, more than 500 attendees engaged with the brand and starred in their custom portrait videos.
- The videos, made with a studio-like precision and finish, successfully highlighted the brand and embodied the occasion, while providing a personalised user experience that resulted in unique and varied user-generated content per session.
- The video booth also delivered finished, branded videos as takeaways from the event directly into the guests’ email inboxes, encouraging social media sharing and generating immense digital buzz.
- Every video beautifully encapsulated the regional identity of the attendees, strengthening the brand’s bid for authentic connection with its audience.
Some frequently asked questions (FAQs) regarding AI Video Booth:
What is an AI Video Booth?
An AI Video Booth utilizes artificial intelligence to create dynamic videos from static pictures. It can add motion, background and outfit changes, etc. to create stunning shareable videos that capture attention.
What type of events is the booth best suited for?
This photobooth is perfect for brand activations, company events, industry galas, trade shows, conferences, fests, campus events, birthdays, weddings, etc.
Can the booth be customised?
Yes, you can easily customize the booth software with your brand’s logo and overlay, while also creating your custom prompt for the video transformations.